Shay Jordan

Shay Jordan

Master of Mathematics Graduate

UEA MathSoc Branding

In 2019, I was elected into the committee of UEA MathSoc (the Mathematics society at the University of East Anglia) as their Publicity Officer. At the time, the academic society did not have a logo or a recognisable brand identity; in fact, it wasn’t even called MathSoc until the time I joined – it was just the UEA Maths Society.

When the new name was formally approved, we set about creating a recognisable brand image for the society and with a bit of know-how and experience in graphic design, I stepped up to create a logo and various other graphical elements to be used in materials and communications by the society. The logo went through various iterations before the final product, and many of them have been unseen outiside of the committee. To illustrate story of how the MathSoc logo came to be, I am sharing them here.

The first iteration of the MathSoc logo which was created by the society's then president. My first iteration of the MathSoc logo -- using a gradient fill from pink to blue. My first iteration of the MathSoc logo -- using a gradient fill from pink to blue, with the society's name next to the image. My second iteration of the MathSoc logo, opting for a flatter colour scheme, and incorporating the society's name in the logo itself. My third iteration of the MathSoc logo, redesigning the layout of the text to increase readability. My penultimate iteration of the MathSoc logo, aiming to simplify the icons in the background of the society's name.
Some of the many iterations of the MathSoc logo.

Following the many iterations seen above which were informed by feedback from the other committee members, a final logo was created. Here are some of the final products, including multiple versions of the logo and some social media images.

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UEA MathSoc’s Logo.

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A text-based logo for UEA MathSoc – used to watermark images or in the header of documents.

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An invitation to the annual MathSoc Ball in 2020.

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A Christmas themed MathSoc logo, used for festive events.